Roadmap

What we’re building and when.

Product roadmap — as of Aug. 4, 2026 (originally Feb. 3, 2026)

Where we're headed

The web platform is live: verification, posting, groups, chat, spaces, radio, articles, coins, check-ins, and the full discovery surface. The native iOS app covers feed, groups, explore, notifications, profile, and bookmarks, with chat, articles, coins, and crew still opening on the web. What's left is safety depth, account data controls, and the remaining native screens.

Phase 1 — Trust-first Beta

Early Beta: join, verify, and participate safely

Make it easy to join and read, verify for trust, and gate participation by tier. Ship account states, reporting, and paid membership with enforced entitlements.

Trust & access (essential)

  • Account states — Active / suspended / banned with consistent enforcement (posting, messaging, uploads, and real-time connections). Done
  • Identity verification (provider-agnostic) — We submit verification requests to an external provider, trust the response, and store a simple status lifecycle (pending → verified → revoked) with timestamps and reason codes. Done
  • Premium requires verified — You can't subscribe to (or keep) premium unless you're verified. This is enforced in upgrade flow and in premium-only actions (member areas, media, etc.). Done

Tier access (v1)

  • Unverified read-only (plus private notes) — Read public posts and longform, follow, bookmark, and manage profile basics; can create Only me private notes/drafts; no public posting, replies, or reactions. Done
  • Verified participation — React, post, and reply within limits (rate limits may be lower than Premium; configurable by admins); post images and GIFs (video is Premium); create polls; use bookmark folders/collections; send coins to other verified members; start DMs with mutuals (people who follow you back); men-only read areas; no dialogues. Done
  • Premium baseline access — Full posting and replies, member-only areas; post video (images/GIFs available to all verified); DM any verified member (verified can only DM mutuals); create groups; Premium is baseline (verified may be slightly suppressed); paid tiers are neutral (no boosted reach). Done
  • Spaces (v1) for verified+ — Join spaces, see who is present, and use live chat + shared audio while you build. Done

Premium membership (launch)

  • Stripe subscriptions — Premium ($25/mo) and Premium+ ($75/mo) billing with verification gating; entitlements are enforced in the upgrade flow and settings. Premium+ is a supporter tier with no special power. Done

Getting started & discovery

  • Landing & onboarding — Clear homepage and signup; smooth onboarding so you can post and follow in your first session. Done
  • Discover / non-empty feed — When you have zero follows, a "Discover" or "For you" feed (trending or recent public posts) so your home feed is never empty. Done
  • Suggested users / who to follow — Real "who to follow" (by interests or activity) so you fill your feed fast and see content that matters. Done
  • Daily momentum loops — Check-ins feed + leaderboard to reward consistency and visible streak progress. Done
  • Coins & streak rewards — Earn coins automatically from daily streaks with escalating multipliers (1x–4x based on consecutive days); send coins to other verified members; full transfer history and receipt pages; admin coin adjustments. Done
  • Invite a friend / referrals — Shareable invite code and referral link; track your recruits in Settings → Billing. When a recruit verifies and his subscription goes active, you get a free month. He gets one too, as long as you're a paying subscriber yourself. Done
  • Pinned profile post — Pin one post to the top of your profile so visitors see what matters most. Done

Content richness

  • Repost / quote post — One-tap repost or quote with your own commentary; shows in your followers' feeds. Done
  • Link previews — Paste a URL in a post and get a rich preview card (title, image, description); refreshed in the background. Done
  • GIF picker (Giphy) — Browse and attach GIFs in the composer via a server-side Giphy proxy. Available to all verified members. Done

Staying in the loop

  • Push notifications — Reply, follow, and boost notifications so you never miss a beat. Done
  • Email re-engagement (v1) — Daily digest, "you have new notifications" nudges, and instant high-signal emails (provider: Resend). Done
  • PWA / Add to home screen — Install the app on your phone (icon, splash, offline where useful) for an app-like experience without the app store. Done

Reporting (minimal for launch)

  • Report post / Report user — "Report" in the post menu and on profiles; pick a reason and add details; we store it and admins can triage. Done

Ops, reliability & learning

  • Feedback — Send us bugs and ideas; we store and triage so we can improve. Done
  • Reliability — Rate limits and clear "try again later" when needed; we test sign up → onboard → post → upgrade so the core flow works. Done
  • Sentry — Error tracking live on the web app; API-side integration not yet started. In progress
  • Third-party analytics (minimal) — Track the key funnel events (join, verify submitted/approved, first post, follow, upgrade) so we can measure what's working. Done
  • Hydration hardening — Ongoing SSR/client mismatch fixes and guardrails to reduce front-end render regressions. In progress
  • Terms of Service + Privacy Policy — Public legal pages so members know the rules and their rights. Done
Phase 2 — A site that's full of life

Discovery, content & polish

Improve discovery and polish, but keep trust tight: SEO boundaries (robots, sitemap, canonical + share previews) and stronger reporting triage. Add post editing with limits and version history, drafts/autosave, and start integrations with webhooks. Subscription management and notification controls round it out.

Discovery

  • Explore / trending with real data — Trending or popular posts and "who to follow" in Explore or the right rail, so discovery feels alive. Done
  • Hashtags & topics (v1) — Add hashtags to posts and simple topic pages so you can find and follow themes that matter to you. Done
  • Local discovery — State and location feeds so you can find men near you. Done

Content & member experience

  • Edit post (with limits + history) — You can edit up to 3 times in 30 minutes; posts show an edited label; we keep previous versions so we can review changes. Done
  • Drafts + autosave (posts) — Save drafts automatically and resume across devices so you don't lose work. Articles autosave continuously; an unfinished post is saved when you navigate away, but continuous post autosave and a drafts list are still to come. In progress
  • Admin-only restore — Restore soft-deleted posts (admin-only for now).
  • No ads, no pay-to-win — There are no ads anywhere on the platform for anyone, and paid tiers stay neutral (no boosted reach). Done
  • Polls (v1) — Verified members can create polls; poll results notifications are delivered cleanly in notifications. Done
  • Bookmark collections (v1) — Verified members can save posts into folders and manage bookmark organization from a dedicated bookmarks surface. Done
  • Manage subscription — Stripe customer portal (manage or cancel) via Settings → Billing. Done
  • Scheduled posts — Write now, publish later; manage everything queued from a dedicated screen. On web and iOS. Done
  • Member status — Set a short, expiring status on your profile so people know what you're working on. Done
  • Weekly missions — Milestone-style weekly goals surfaced in the home feed to encourage consistent engagement. Done
  • Marv AI — @marv is a wise, brief AI helper; mention him in any thread or chat with him directly (Premium only). Done

Reporting system (stronger admin triage)

  • Report queue — Admin list with filters (post vs user, category) and resolution states (pending, dismissed, action taken). Done
  • Optional: we notify you when we've taken action (or you can check report status in-app), so you know we're on it.

SEO & sharing boundaries (trust-preserving)

  • Robots control — Keep private/restricted surfaces out of search; environment-aware rules. Done
  • Sitemap — A sitemap for public profiles and public posts only; restricted tiers never appear. Done
  • Canonical + share previews — Canonical URLs everywhere; share previews never leak restricted content. Premium content also respects the rule: premium requires verified. Done

Open surfaces

  • RSS / Atom / JSON feeds — Subscribe to articles, topics, and any member's public posts in your own reader; browsable feed directory. Done
  • Public read API — Documented read-only endpoints for public posts and profiles. Done

Notifications

  • Notification preferences — Choose what you get: mute replies, only chats, no boost notifications, etc.; per type or global. Done

Live & real-time

  • Radio / listening rooms — Broadcast a live audio stream or station; listeners can join, chat live, and react in real-time. Done
  • Watch party — Sync a YouTube video so a room watches together with live chat reactions. Done

Admin & operations

  • Admin analytics dashboard — Key platform metrics (DAU/MAU, content, growth) visible to admins. Done
  • Admin site settings — Feature flags and site-wide config manageable by admins without a deploy. Done
  • Admin media review queue — Review flagged or uploaded media before it goes live. Done
Phase 3 — Depth & trust

Groups, Chat, safety & data

Ship deeper ways to connect (groups, dialogues, chat), strengthen safety controls, and add the first longform publishing path (articles). Add real-time post-thread updates so conversations feel alive. Keep compliance minimal but real (delete/export).

Community depth

  • Groups (v1) — Create and join groups; group feed or group-scoped posts so you have pockets of accountability and conversation. Done
  • Crew / Founding Circles — Small private invite-only communities; founding members invite each other, share a dedicated wall, and can grow with a waitlist. Done
  • Dialogues (v1) — Start and participate in structured dialogues (premium required).
  • Chat — Real chats: list conversations, send and receive, mark read; only you and the other person see the thread. Done

Longform publishing

  • Articles (v1) — A separate longform editor (rich text/markdown with safe rendering), drafts + autosave, publish/unpublish, and SEO-friendly public pages; views, boosts, reactions, and comments. Done

Real-time engagement

  • Live thread updates — Real-time updates under posts (new replies, edits, deletes/restores) so conversations feel active without refresh. Done

Safety & control

  • Block user — Block so they can't see your posts, chat you, or appear in your feed; manage your block list in settings. Done
  • Mute user — "See less"; hide their posts in your feed without unfollowing.

Account & data

  • Delete account — Permanent self-service account deletion in Settings; anonymizes personal data, cancels any active subscription, and revokes all sessions across devices. Done
  • Download my data — Export your posts, profile, and bookmarks so you own your data.
  • Active sessions / devices — See where you're logged in and revoke individual sessions. Signing out everywhere already works; the per-device list is what's missing. In progress

Status & support

  • Public status page or link so you can check uptime; in-app Help/Contact so you can reach us. Done
Phase 4 — Native iOS

Native iOS app

A native iOS app on the same API. Feed, groups, explore, notifications, profile, and bookmarks are fully native today. Chat, articles, coins, crew, and spaces still open in the authenticated web while we build them natively — that handoff is deliberate, not a gap we forgot.

Core social (native)

  • Home feed — Read, post, reply, and boost; real-time updates via websockets. Done
  • Post detail + threads — Full thread view with the whole ancestor chain, paginated replies, and post actions. Deeper nesting opens as its own screen rather than an inline tree. Done
  • Composer — Write posts, replies, quotes, and check-ins. Done
  • Repost / quote post — One-tap repost or quote with your own commentary; see everyone who reposted. Done
  • Explore + search — Discover trending posts, people, groups, and topics. Done
  • Notifications — Real-time push and in-app notification feed. Done
  • Profile — View and edit your profile, set a status, and browse any member's wall, followers, and following. Done
  • Bookmarks — Save posts and organize them into collections. Done
  • Verification — Submit and track your verification status in-app. Done

Also native today

  • Groups — Browse, search, and join from Explore; group feed, creation, settings, members, invites, and join requests. Done
  • Settings — Notification preferences, privacy controls, blocked-user management, and feedback. Done
  • Premium via the App Store — StoreKit purchase and restore. Subscriptions started on the web are managed on the web. Done
  • Deep linking — Posts, profiles, groups, and topics open natively from a shared link or a push notification; anything without a native screen falls back to the web. Done
  • Only Me + scheduled posts — Private notes and scheduled posting, same as the web. Done
  • Discovery extras — Online Now, Word of the Day, Daily Quote, and topic, category, and state feeds. Done
  • Report and block — Report sheets across every feed plus blocked-user management. Done
  • Daily check-ins — Check in and track your streak from the home feed. The day feed and leaderboard still open on the web. In progress

Still handed off to the web

  • Chat / DMs — Conversation list and messages. Opens the authenticated web today.
  • Articles — Reading longform natively. Opens the authenticated web today.
  • Coins — Balance, streak earnings, and transfers. Opens the authenticated web today.
  • Crew / Founding Circles — Opens the authenticated web today.
  • Spaces — Live audio rooms. Opens the authenticated web today.
  • Radio — No iOS path yet; listening rooms are web-only.
Later / backlogNot scheduled

Features we want but haven't slotted into a milestone yet.

Account & auth

  • Change phone number (add new number, verify, make primary).
  • Email as second factor or account recovery.
  • "Remember me" / longer sessions; list connected devices with revoke.
  • Read receipts (for chat) — off by default, toggleable if/when we add it.

Content

  • Alt text for images (accessibility and screen readers). Done
  • Webster's 1828 Word of the Day — A daily dictionary word and definition, on the web and in the iOS app. Done
  • Inline word definitions — Tap any word in a post or article to get its Webster's 1828 definition without leaving the page.

Discovery & engagement

  • Deeper topics — follow topics, trending topics, and topic moderation (spam/abuse resistance).
  • Share to Twitter/X or other apps — Copy link and the native share sheet work today; direct per-network share targets are still to come. In progress

Notifications

  • More email — per-event emails (e.g. "Email me when someone replies"), daily digests, and better deliverability tooling (suppression, bounces).

Integrations

  • Webhooks (v1) — Signed, retrying webhooks for key events (user, identity, content, billing).
  • Webhook expansion — more event types, per-endpoint filters, replay tooling, and a small developer portal.

Monetization

  • Coin spending — Give coins a purpose beyond transfers: boost a post for visibility, unlock cosmetics, tip article authors, or redeem for other in-app perks.
  • Coins leaderboard — Top coin holders and top earners this week so the economy has visible social proof.
  • Gift premium — Pay for someone else's subscription; send them a month or more of premium as a gift.

Pricing & plans

  • Quarterly plan ($65) — 3 months upfront to improve cashflow and commitment.
  • Annual plan ($250) — Save vs monthly; reduces churn and accelerates capital.
  • Founding member (limited lifetime VIP) — Higher early price for lifetime access; limited availability.

Acquisition & growth

  • Lead magnet funnel — Collect emails and convert to Premium through content upgrades (guides, frameworks, trackers).
  • Acquisition channels — Targeted podcasts, YouTube, aligned creators/influencers, paid ads targeting men's growth interests.
  • Structured cohorts & facilitated programming — Monthly structured conversations, accountability systems, small group cohorts, workshops & live calls.

Steward tier (Premium+)

  • Stewards-only forum.
  • Founder updates and quarterly Steward calls (strategy, philosophy, Q&A).
  • Early access to new features / betas.
  • Priority support, faster moderation review (same outcomes), and priority account recovery.
  • Experience upgrades — no ads anywhere while logged in, better feed defaults, advanced mute / filter controls.
  • Higher limits — media size/quality, drafts, and extended edit windows.
  • Community tools — one private group, higher member caps, and event / RSVP tools.

Customization, badges & fun

  • Purchasable customizations — Themes, profile accents, or other app/profile customizations you can buy to personalize your experience.
  • Profile badges — Milestone badges and achievements (streaks, contribution, supporter) shown on your profile. Done
  • Simple games — Lightweight games for logged-in users to play with one another (e.g. quick challenges or mini-games in-app).
  • Tip or support a creator — One-time payment to another member (optional).

Engagement & discovery

  • Keyboard shortcuts — Power-user keyboard shortcuts for navigation, composing, and interacting with posts. Done
  • Online presence / who's online — See who's currently active on the platform in real-time. Done